At OICPS last week we were fortunate enough to have a guest speaker from Elsevier. In a talk spanning the academic publisher’s marketing strategy, he covered their market analysis, research and subsequent success in the sector. At the end of all this, when he offered to answer questions one burnt for me: how are they responding to a growing number of academics boycotting the journal for their disproportionately high prices and their inconspicuous effort to profit from academia by selling some journals exclusively in bundle packages?
The following is a creative piece I have written for The Flying Post, a not-for-profit arts and culture magazine curated in my home town of Exeter. Inspired by the seminal work of Neil Postman and more recently Nicholas Carr, the piece critiques the increasingly pervasive affect digital devices are having on the human mind and subsequently human culture. Designed to provoke reflection, the piece touches upon neurology, evolution and media theory.
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AuthorSam Hall is a Digital Publishing MA student at the Oxford International Centre for Publishing Studies. ArchivesCategories |